In his classic book, Diffusion of Innovation, Everett Rogers defined the Innovation Adoption Cycle.  When a new product or service is introduced, it is first purchased by a small segment of the population he called Innovators. This is followed by Early Adopters, then Early Majority, Late Majority and, finally, Laggards. When a product hits the Early Majority Stage it starts to enter the mainstream market and reach a broader audience.

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Topics: Future of Solar, Selling Solar, Green Companies, Solar Industry, Consumer, Dealers

America has reached the milestone of one million solar systems installed nationwide. But what is even more remarkable is what that looks like in communities across the country, and what comes next.

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Topics: Vermont, Solar Jobs, Solar Industry, Tracker Customers, Consumer, Dealers

The solar industry continues to grow at record-breaking levels. Not only are more businesses going solar than ever, solar employment is on the rise, with the industry providing opportunities for over 200,000 workers in all 50 states and creating jobs at a rate 12 times higher than the overall U.S. economy, according to the Solar Foundation's National Solar Jobs Census 2015. The U.S. solar workforce has grown by more than 20% for three consecutive years. In the past six years, solar industry employment has grown by 123%, with one out of every 83 new jobs created in the U.S. in the last year being in the solar industry (representing 1.2% of all new jobs). 

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Topics: Solar Jobs, ITC, Solar Industry, Consumer, Dealers

We've got exciting news to share.  Late last night, a must-pass appropriations bill in Congress was unveiled that includes a 5 year extension of the Investment Tax Credit.

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Topics: Solar Jobs, ITC, Solar Policy, Solar Industry

In a recent episode of Solar Power World's Solar Speaks podcast, AllEarth Renewables CSO Andrew Savage discusses the new industry trend of breweries across the country going solar. Listen to the podcast below, and read on for the highlights of the conversation!

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Topics: Future of Solar, Advantages of Solar Power, Small Commercial Solar, Solar Industry, Consumer, Dealers