In his classic book, Diffusion of Innovation, Everett Rogers defined the Innovation Adoption Cycle.  When a new product or service is introduced, it is first purchased by a small segment of the population he called Innovators. This is followed by Early Adopters, then Early Majority, Late Majority and, finally, Laggards. When a product hits the Early Majority Stage it starts to enter the mainstream market and reach a broader audience.

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Topics: Future of Solar, Selling Solar, Green Companies, Solar Industry, Consumer, Dealers

One of the biggest priorities of the US solar industry has been to increase the power production of systems and reduce the cost of modules, inverters, components, and manufacturing processes. However, as the industry matures and the volume and age of installed systems increases, it has become clear that solar operations and maintenance (O&M) is an integral part of the equation for the long-term viability of any system.

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Topics: Solar System Issues and Considerations, Cost of Solar Systems, Selling Solar, Solar Maintenance, Solar System Design, Solar O&M, Consumer, Dealers

Residential solar installations have risen dramatically over the past decade. Solar is now mainstream and is no longer seen as something esoteric or alternative: instead, it's seen as a viable option for most homeowners, regardless of income, roof orientation, and lot size.

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Topics: Selling Solar, Environmental Issues, Return on Investment, Residential Solar, Consumer, Dealers

When it comes to going solar, weighing your options can be confusing. For most customers, the decision comes down to buying a system outright, or financing the system through a lease/buyback program or power purchase agreement. Both a purchase and a PPA have their benefits and drawbacks, but figuring out which one is best for you requires some thought. 

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Topics: Solar System Issues and Considerations, Cost of Solar Systems, Advantages of Solar Power, Selling Solar, Types of Solar, Solar Financing, Consumer